Digital divide: the power of tech natives

With the rise of medical tech innovations such as wearable devices and digital therapies, the health care industry is growing increasingly sophisticated on digital platforms. This remains true when it comes to patient-to-provider communication. A recent industry study indicates that 80 percent of customers prefer digital interactions over traditional office visits to conduct their health and wellness affairs. 

Medical providers and insurers are at a communications crossroads with their customers and one another. They can continue to run their business as usual or adopt an omni-channel communications approach to accommodate today’s tech-savvy customers. Consumers crave connectedness, personalization, frequent feedback loops and a more in depth patient-provider relationship that most current health care brands don’t offer. As the age of the traditional doctor’s visit comes to a close, the health care industry will need to shift its focus to create data-driven, customer-centric experiences across digital platforms. 

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