This is CX, Episode 2: CX strategy and the CX North Star

In our second episode, we discuss this importance of defining a customer experience strategy, what a good strategy includes, the importance of the "CX North Star," and how we help organizations go about successfully defining their strategy. We introduce a new segment titled "CX in the News," where we talk about some recent updates in the airlines industry.

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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.