April 2024 | Signature Research

What Health Payers Are Seeking With Their Digital Investments

A survey of 150 healthcare payer executives revealed a focus on containing costs, building efficiencies, and improving outcomes

Payer organizations are facing daunting challenges: rising costs, labor shortages, and heightened member demands for digital services. But success demands more than technological adoption—it requires a fundamental shift in mindset toward prioritization, stakeholder engagement, and seamless integration of digital assets throughout member and provider journeys.

A recent survey of 150 healthcare payer executives identified three pivotal trends:

A mindset shift around prioritization

Investing in cybersecurity, data analytics, and systems integration remains a priority, yet payers still face hurdles in aligning strategies with organizational goals and overcoming implementation processes. Prioritizing funding for products facilitates seamless workflows, enhancing experiences and data accessibility across the organization.

A streamlined foundation for digital member experiences

Loose integration strategies hinder adoption and ROI, especially in improving member experiences. Widespread challenges in digital self-service rollout stem from technical debt and overly complex architectures. Simplifying foundations streamlines operations and boosts effectiveness.

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A holistic viewpoint to unlock integrated care

Payer organizations must embrace comprehensive strategies amid the shift to integrated, value-based care models. Upgrading care management systems and automating administrative functions streamlines operations, enhances efficiency, and ultimately elevates care delivery.

What Health Payers Are Seeking With Their Digital Investments

A survey of 150 healthcare payer executives revealed a focus on containing costs, building efficiencies, and improving outcomes. Download the full findings now.